Friday, May 11, 2018

The Art of Reading: Recommendations


All bibliophiles have at least one thing in common: the love of books. Still, as I'm reminded every time I talk to another reader, that doesn't mean we express our affection for the written word in exactly the same way. I'm referring to how we read.

This post’s theme: recommendations. How often do you read something at the recommendation of someone else? Do you tend to like books that have been recommended to you? Or does it really depend on who recommends them? Is there a particular person whose recommendations you especially trust? Do you yourself recommend books to others? Do those recommendations usually go over well or not so much?

Anyone who follows my blog regularly likely noticed I’ve been in a blogging slump lately. Well, silver lining is that it did give me an idea for this non-review post about recommendations.

The truth is that I have been reading, just as much as always, but sadly I haven’t been liking a lot of what I read, and, although I always mention my criticisms, I only review books if I like them. Given this spree of disinterest in what I read, I had to ask myself, “Is it me? Is it them?” Perhaps after decades of addict level reading, I’m becoming a more cynical, critical reader. I do think that’s true, but I also noticed a trend. Lately I’ve mostly been reading books people recommended rather than ones I picked out myself. And all the ones I haven’t liked are ones someone else urged me to read. To clarify, I do read plenty of recommendations that I love, including some I’m still finishing now, but my point is that there was a common trend in the ones I wasn’t liking: someone pushed me to read it and, despite this small, internal voice that suspected I wouldn’t like it, I caved to the reader peer pressure.

Next I wondered about the difference between the recommendations I liked and those I didn’t. I do think recommendations are far more likely to be a hit if the recommender and recommendee already have similar tastes. Certain people, such as booksellers and I like to think reviewers like myself, have a distinct skill for knowing who will like which books even if they themselves feel differently. However, most people tend to assume that if they like something other people will, too. In my case, I have eclectic tastes but a special draw towards speculative fiction. I am utterly and completely guesstimating but I would say 75% of what I choose myself is spec fic while only 25% of what people recommend to me is spec fic. Given that I’m almost done with two non-spec fic novel recommendations that I cannot wait to rave about in reviews, a book not being spec fic is not a deal breaker for me. However, I do think it demonstrates differences in my average taste versus the average taste of those recommending books to me.

Now the last thing I want to suggest with this post is that we all know exactly what’s good for us and should never consider anyone else’s opinions. Word of mouth is the single most powerful advertising tool in the world. We make most of our purchasing decisions, not just with books, based on recommendations by those whose opinion we trust. The truth is that I have had plenty recommended to me that I thought I wouldn’t like and found myself happily proven wrong. It’s wonderful, in fact, to broaden your horizons that way, but my point is that it’s equally disheartening when you try broadening your horizons and don’t feel anything more uplifting from the experience than that apathetic “meh” response.

I want to mention some recommendations that pleasantly surprised me. First, Jane Austen. In all honesty, I now realize I was making a judgment about the type of person who raved about her novels: from my experience, often young women gushing over the romantic male leads. Then when I finally read one of Austen’s books, I was startled by how much feminism I encountered. Second, a friend recommended Abarat to me and a peek at the illustrations had me thinking, “Boy, this looks weird. “Little did I know I would consider it the best kind of weird and find myself dreamily pulled into this fantastical world. Third, a publisher sent me a copy of The Original Ginny Moon. I don’t read everything people send me for review, especially when I didn’t ask for it, but neither am I someone to turn my nose up at free books so I try to give as many of these review copies a decent chance as I can. The premise didn’t sound to my taste by description alone, but - wow, oh wow - what a compelling and unique narrator voice.

No surprise given the nature of this blog, but I recommend books to people constantly, sometimes upon request, sometimes unsolicited. I also worked as a bookseller for four years where that was the nature of the job. Recommending at the bookstore was even trickier than recommending to a friend, because you have to attempt assessing someone’s taste within a brief, few minutes long conversation. I like to think that I have a knack for recommendations. People usually come back to me for more suggestions and sometimes there’s impressed surprise, because they were skeptical and then found my pick for them to be spot on. Of course, I have had experiences where someone doesn’t like what I recommended, but, if I’m really honest, I think I saw it coming in those cases. Every now and then I push a book on someone not because I truly believe they will love it but for more selfish reasons. I love it, and poor me but I cannot find anyone else I know who’s read it so I’m all alone in my quiet adoration. I don’t do this on purpose, but when someone admits they didn’t really understand the appeal of something I recommended I often realize that small, internal voice warned me: “This isn’t really their taste...but maybe, hopefully we’ll both be surprised and then we can gush over the book together.”

Speaking of recommending books for selfish reasons, I want to end this post on a funny note. I have a friend who several times has pushed and pushed me to read a book: “You have to read this. Have you read this yet? You have to read it. I really want to hear what you think.” Then when I finally read the book...I hate it. So I say to this friend, “Well, sorry, but...I didn’t really like it.” only to hear, “I know! Isn’t it awful? I hated it, too!” Did your brain just explode the slightest bit, too? Turns out when this friend encounters a book he really detests, he plays the same game I do when I encounter one I absolutely adored: he goes looking for someone else, anyone else, he can get to read it so they can talk about it together. Well, needless to say, I don’t read books recommended by this friend anymore.

So how about you? How often do you read based on recommendations? How often does that work out for you? Do you recommend books to others, and do they like the ones you suggest?

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